KANSAS CITY — Beverage manufacturers are aiming to satisfy consumer interest in convenience, health and wellness, and functional benefits with their latest product launches.
PepsiCo, Inc. and Lipton partnership brand Pure Leaf responded to consumers conscious of their calories and sugar intake with its first sugar-free, zero calorie drink. The beverage combines a black tea blend with sucralose sweeteners to deliver a formulation free from artificial flavors, colors, preservatives and concentrates. Each 18.5-oz bottle also contains 69 mgs of caffeine.
“Bringing our first-ever Zero Sugar Sweet Tea product to market has been a long time coming,” said Julie Raheja-Perera, general manager, North America, Pepsi Lipton Partnership. “We know this is an iced tea option consumers are looking for today, and we took the time needed to perfect our recipe. We wanted to make the delicious taste of sweet tea happen without sugar, while keeping Pure Leaf’s standards of real, freshly brewed tea that consumers have come to know and love.”
Continuing the sugar-free trend is organic sparkling water maker Nixie with the release of its zero-sugar soda. The organic sodas are formulated from organic flavors and extracts and are free-from calories and artificial sweeteners, according to the company. Available in classic cola, root beer and ginger ale flavors, the line will be rolling out into Sprouts Farmers Market, Amazon and regionally at select retailers this summer.
“I have dedicated my career to challenging the conventional market by proving that products made with organic ingredients can taste as good as, if not better than, their conventional counterparts,” said Nicole Bernard Dawes, founder of Nixie. “With this new line, I want consumers who care about their health and the environment to finally have access to the same products offered by conventional soda brands, but without the sugar and questionable ingredients.”
For children with active lifestyles, Mott’s debuted a hydrating sports drink alternative. The apple juice and apple sauce brand from Keurig Dr Pepper formulated the product using apple juice, coconut water and an infusion of added electrolytes. Available flavors include berry and watermelon.
“Our vision for Mott’s Active is to be a part of the journey of parents and kids as they engage in a variety of sports and playtime occasions, with a product that delivers a refreshing source of hydration from a brand they trust,” said Derek Dabrowski, vice president and general manager at Keurig Dr Pepper.
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