Feel-Good Beverage Campaigns - Trend Hunter

Swoon's Bestie campaign celebrates loyal fans and the qualities of the better-for-you zero-sugar beverages that give the drinks their feel-good qualities. As co-founder and co-CEO Cristina Ros Blankfein says, "It's a beverage you can love that loves you right back."

Alongside its new Bestie campaign, Swonon introduced refreshed packaging and formulations. The new look for Swoon moves away from printed sleeves in favor of printed cans that are 100% recyclable. Visually, the cans convey the bright, bubbly and approachable essence of the naturally sweetened formula with zero sugar, five calories and Vitamin C.

Swoon's Bestie campaign, refreshed packaging design and formulation is rolling out nationwide this month. Consumers can look forward to seeing the new printed cans on shelves now through summer 2024.

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